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The Advocacy Charter

The advocacy charter was written by Action 4 Advocacy (now defunct), and is the widely used national basis for advocacy standards. Mind in Salford and Salford Being Heard will continue to adhere to the advocacy charter.

The Advocacy Charter

Advocacy is taking action to help people say what they want, secure their rights, represent their interests and obtain services they need. Advocates and advocacy schemes work in partnership with the people they support and take their side. Advocacy promotes social inclusion, equality and social justice.

Clarity of Purpose

The advocacy scheme will have clearly stated aims and objectives and be able to demonstrate how it meets the principles contained in this Charter. Advocacy schemes will ensure that people they advocate for, service providers and funding agencies have information on the scope and limitations of the schemes’ role.


The advocacy scheme will be structurally independent from statutory organisations and preferably from all service provider agencies. The advocacy scheme will be as free from conflict of interest as possible both in design and operation, and actively seek to reduce conflicting interests.

Putting people first

The advocacy scheme will ensure that the wishes and interests of the people they advocate for direct advocates’ work. Advocates should be non-judgmental and respectful of peoples’ needs, views and experiences. Advocates will ensure that information concerning the people they advocate for is shared with these individuals.


The advocacy scheme will support self-advocacy and empowerment through its work. People who use the scheme should have a say in the level of involvement and style of advocacy support they want. Schemes will ensure that people who want to, can influence and be involved in the running and management of the scheme.

Equal Opportunity

The advocacy service will have a written equal opportunities policy, that recognises the need to be proactive in tackling all forms of inequality, descrimination and social exclusion. The scheme will have in place systems for the fair and equitable use of the advocates’ time.


The advocacy scheme will have in place systems for the effective monitoring and evaluation of its work. All those who use the scheme will have a named advocate and a means of contacting them.


Advocacy will be provided free of charge to eligible people. The advocacy scheme will aim to ensure that its premises, policies, procedures and publicity materials promote access for the whole community.


The advocacy scheme will have a written policy on confidentiality, stating that information known about a person using the scheme is confidential to the scheme and any circumstances under which confidentiality might be breached.

Supporting Advocates

The advocacy scheme will ensure advocates are prepared, trained and supported in their role and provided with opportunities to develop their skills and experience.


The advocacy scheme will have a written policy describing how to make complaints or give feedback about the scheme or about individual advocates. Where necessary, the scheme will enable people who use its services to access external independent support to make or pursue a complaint.

Contact Info

Mind in Salford
The Angel Centre
1 St. Philips Place
M3 6FA

0161 710 1070 | Registered Charity No. 1156625

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